How It Gets Done
My work can be best described as heart surgery without the scrubs. Because to create engaging content I need to know what resonates deep-down, emotionally with my audience. So I work diligently to see what moves them, how they view their world and how their trust gets earned.
Whether you need content created for a blog, website, social media platform, video, podcast or another digital medium, I can help you engage with your audience no matter how the communication is delivered.
Blog Posts: What is important to your audience? What can you offer them that your competitors aren't? How do you build trust with your prospects? I work with you to find the topics then craft posts, articles and listicles in your brand's voice and tone.
Website Content: Every effective website needs to answer these three questions. First, who you are and why you do what you do? Second, what is your product or service? And lastly, why should your audience care? I can help you write engaging, SEO-friendly and inspiring content.
Social Media: How do you build a following on a social platform? You start with content that sparks a conversation with followers to earn their trust and create a following of brand advocates. I brainstorm with you to discover topics important to your audience and write posts to build your online community.
Video Scripting: According to Entrepreneur, 80 percent of online content will be video by 2019. Plenty of other credible organizations suggest the same explosive growth. I can help you strategize, write or produce video content including thought leader interviews, explainer videos and case studies.
Podcast Development: In 2016, 21% of Americans over the age of 12 listened to a monthly podcast according to Pew Research Center. How do you use this rapidly growing content delivery vehicle for your brand? I can help your organization concept, structure and produce an on-going podcast that engages with your audience.
Manifesto: Different from mission and vision statements, a manifesto is your bold plan for a better world, for healthier communities. It's a moral compass that will guide and define your brand to both external and internal audiences. I can help you determine if a brand manifesto makes sense for your organization.